Adsense Secrets Revealed Implementing Quickly, Somehow earn money quickly with
adsense no doubt you can do that, focus earning money as well as attracting
organic traffic towards your website. Here is what you need to know while
choosing a keyword, a scientific study that maps the ideal keywords for your
next upcoming adsense website.
CPC Advantages, Drawbacks and Indicate When we think of high paying keywords, the first thing that pops up in our
mind is CPC. CPC (Cost Per Click) is the maximum amount of money an advertiser
is willing to pay for a click. Higher the CPC of a particular keyword, more
will be the payouts you can expect by targeting that keyword in your AdSense
websites. You can get the most accurate CPC from the source itself – Google. How To Turn Your Website Into An Unlimited Google Adsense Profit Generator Each And Every Day! How To Build A FLEET Of High Profit, Money-Making Google Adsense Sites In A Matter Of Days! However, CPC is not the only factor that tells the profitability of a
keyword. There are many other factors that you should consider.
Drawbacks of CPC
What if there are no advertisers bidding on a keyword having high CPC? Obviously, it means no one is going to pay you that high for a click.
What if the traffic on the keyword is technical enough and does not click on ads (banner blindness)?
Number of Sponsors The Most Important Figure
Number of clicks on an Ad
Coming to Higher number of clicks – It indicates
Number of clicks along with the other stats like Number of sponsors and CPC,
can enable you to make more wise decisions while choosing keywords for your
AdSense content.
Bidding Quality
We have enough Adsense money now. Let’s build some traffic on your website.
Traffic Building Choosing Niche Keywords
Determining Competition
Inanchor intitle and Its Precision
The query can be applied as follows: intitle:keyword inanchor:keyword.
We shall now discuss some other traditional ways to determine competition.
R/S Ratio
Keyword Effectiveness Index Analysis
Determining Traffic
Summing It Up
Drawbacks of CPC
What if there are no advertisers bidding on a keyword having high CPC? Obviously, it means no one is going to pay you that high for a click.
What if the traffic on the keyword is technical enough and does not click on ads (banner blindness)?
What if Google gets loads of traffic on that keyword, enough to fulfill the
desires of high paying advertisers? In this case, Google will only throw
remaining peanuts towards you.
Obviously, Google will like to keep all the high paying ads within its own
pages. So you see, CPC just shows you a small part of the entire picture. We
shall explore the rest part of the picture.Number of Sponsors The Most Important Figure
Keywords with high CPC do not always come with high number of advertisers.
There are many keywords in Google’s Adwords system that have a high price, but
almost no or very less number of advertisers. Now, if you build a web page or
website around a keyword on which no one is bidding, Google will try to fill
the ad blocks with ads of the related keywords rather than the high paying
keyword you were initially targeting. There is no guarantee that ads of the
related keywords will be good converters. Therefore, there is every likelihood
that your clicks will be passed through SmartPricing Filter, eventually
resulting in lesser payouts.
Hence, it is important to see the number of sponsors bidding on the keyword
in question. If there are more the advertisers, there will be more competition
among them to get the top position. This means that there will be more revenue
per click that they are willing to share with you. In other words, more
sponsors mean more people fighting against one another other to pay you more Adsense
money.Number of clicks on an Ad
It refers to the number of clicks an advertiser gets when his ad appears on
the top. If the number of clicks and number of advertisers is less, just ignore
those keywords, no matter what their CPC is. However, if the clicks per month
are lower than expected, but the number of advertisers is a good one – it’s the
right choice for you. Such keywords are called “Niche AdSense’ keywords.” Here
the word ‘niche’ is used in commercial context. This means that Google is not
able to generate traffic on such keyword ads. This makes it difficult for it to
exhaust the advertising budgets of the advertisers. Therefore, in order to meet
its targets, Google happily shares high paying ads with you, resulting in more
payouts. Try to find such “Niche AdSense’ keywords.”
Coming to Higher number of clicks – It indicates
Either the traffic segment is ignorant about the online advertising
concepts, and click on these ads unknowingly. This means you will experience
higher CTR on your ads when placed at appropriate place. You don’t have to put
in much efforts to fight banner blindness.
Or, the traffic is highly commercial and willing to purchase the advertised
product over internet. This means that there are very little chances of your
facing the SmartPricing phenomenon.
Bidding Quality
It’s important to see the pattern in which people are bidding on a keyword.
Suppose there are 400 advertisers bidding on a keyword. The top 20 of these are
paying something like $15 per click, while the rest of them pay somewhere
between $2 and $0.05. Now you might have found some decent tools that give you
the average of top 3 or top 5 positions which is good, but not good enough. The
point is that although the top 20 advertisers are paying higher, but the rest
380 advertisers are paying quite low. There is a high probability of your
getting the ads of those 380 sponsors. Therefore, the average of the top 20
advertises can be really misleading. The solution to this problem is discussed
in the later part of this page.
Traffic Building Choosing Niche Keywords
Niche keywords are the keywords that are highly searched by the web surfers,
and are rarely used by your competitors. Less competition means more traffic to
your website. Targeting ten niche keywords is easier and more fruitful that
targeting a highly competitive keyword. Traffic from niche keywords when directed
to a relevant page increases your CTR and conversion ratio.
Determining Competition
People generally take the number of results returned by search engines as
the number of pages competing on a keyword. But it is wrong. The Search Engine
Results get irrelevant after 10 – 15 pages. Irrelevancy further increases with
the depth. The pages that have the keyword dumped in a corner are not competing
against you, but search engines will still list them. In fact they have to.
It is assumed that if a webmaster is targeting a web page with a particular
keyword, the keyword is used in the title as well as in the anchor text linking
to that webpage. Such a page is listed higher by the search engines as it is
dedicated to what you searched for. So how to filter out the most relevant
results? Check it out!Inanchor intitle and Its Precision
In Google, you can easily determine the EXACT number of pages that are
competing against you. You can precisely list out the pages that are using a
particular keyword in their page titles or in the anchor texts linking to them.
The query can be applied as follows: intitle:keyword inanchor:keyword.
For example, if the keyword is “hair treatment”, the formula will be used in
the following manner: intitle:hair inanchor: hair intitle: treatment inanchor:
treatment. This figure gives you the exact number of pages that are ACTUALLY
Targeting with these keywords, and not those that have just created a page or a
small paragraph on the same topic. Google emphasizes on Anchors and Page titles.
That’s the reason, it supports such a search query.
R/S Ratio
Here, R refers the number of competitor websites for a particular keyword as
per the search result of the search engine. And S refers the number of
searchers using that keyword while searching their queries. This means that for
better results, you have to choose the keywords with lower R/S ratio.
R/S ratio becomes polluted when someone uses the number of results as the
number of competing websites. As explained above, counting the number of
results as the number of competing pages is the biggest mistake one can make while
choosing a keyword. However, the figure becomes quite useful when inanchor
intitle is used to create R/S.
Keyword Effectiveness Index Analysis
Keyword Effectiveness Index is a formula for measuring the effectiveness of
a keyword. The formula was devised by Sumantra Roy. However, this figure also
depends upon the number of searches and competition, but with a difference.
This formula analyzes the number of searches and competition in such a way that
if the searches increase, KEI increases; and if the competition increases, KEI
decreases. Higher the KEI, more profitable will be the keyword. However, it
becomes polluted when the number of search results are used as the number of
competitors.
Determining Traffic
Determining traffic for a keyword is quite important before targeting it.
Along with the competition stats, it lets you make out the niches present in
any industry. Besides, it lets you predict (to some extent) how much traffic
you can expect if you promote a website around a particular keyword. There are
two known sources for determining traffic. Overture Keyword Suggestion Tool
(now a part of Yahoo Search Engine) and WordTracker. When talking about
accuracy, Wordtracker monitors the queries on some meta search engines that
actually render it inaccurate . Reason? There is no known stat about how much
of the community you are targeting is searching on those meta search engines.
However, it’s a good tool to make out the niches.
In my opinion, Yahoo owned Overture gives you more accurate stats than
Wordtracker. This is for the reason that Overture is a PPC engine. It can show
you how many people are searching for a particular term on its vast network. A
network which is bigger than any Meta Search Engine. Still, it is not that
accurate, but at least better than Wordtracker. The tools that are predicting
Google Searches for you are just doing guess work. No one knows the algorithm
they use.
Summing It Up
Profitability of a keyword depends more on the number of sponsors than CPC.
Number of clicks and bidding quality can’t be determined by just monitoring the
first 3 or 8 places. It can be rightly assessed by taking out the average of
all the 400 sponsors bidding on a keyword. Sounds very tiring for keyword
research, right? Well, Keyword Country (http://www.keywordcountry.com) gives
you not only the average of all the sponsors bidding on a keyword, but also the
Max CPC from Google, Clicks per month from Google, No. of Advertisers present
in Google Adwords system for a keyword, Competitors through inanchor intitle,
R/S ratio and KEI with inanchor intitle, Traffic through Overture, and much
more. All this enables you to make a wise decision while choosing the keywords.
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