Maximum Adsense Revenue With Optimization Internal Web Pages, Internal
Optimization means on page optimization that you should take into consideration
while writing your internal web pages.This is one thing you have complete
control over.
Meta Tags
Meta Keywords: They have low impact, BUT they DO have impact over the ads
relevancy. You are advised not to leave this part of your page as blank. Always
try to make it as easy as possible for the crawlers to understand your website.
Create your web page with Meta keywords. If there is NO CONTENT on your
webpage, the Adsense Media bot will pick up the Meta Tags, and show ads
according to that. Search on Google for pages that top the SERPs for the
keyword you have in mind. These websites will give you a good idea about what
to include in Meta Tags.
Whatever you put in the description meta tag, it will appear as description
right after the Title Text that links to your page in the SERPs (Search Engine
Result Pages). This property of the description meta tag makes it quite
important, as it has direct impact over the CTR of your link in the SERPs that
leads to your website. It eventually decides how much traffic you will get from
a search engine. Write description that attracts right kind of traffic from
search engine pages.
Title Text
Search Engines give importance to the keywords that appear in the title tag of HTML Source code.
Title has a good impact over relevancy of ads too. For higher payouts,
choose the highest paying keyword of that category for the title text.
However, this entirely depends upon your optimization strategy. If you are more
concerned about competition and getting more traffic than payouts, choose a
keyword with low competition keyword (competition you can handle) with
relatively higher traffic.
Though, I will advise you to get more traffic first, and become authority
page of that keyword. Payouts will increase with the traffic.
Tip: Title text generally appears in the SERPs as TITLE link to your page.
In other words, you can say, this very line controls the CTR of your website
link listed in SERPs. How you design your title is entirely your own decision.
If you are optimizing it for more traffic, you will not want your title to
read as it was written for Search Engine crawlers. The title has to be concise
so much so that even 10 words are considered as too many. If you are optimizing
it for more payouts.
Its quite important to mark the main headline of your webpage with H1 tags
and subheadings with H2 and H3 tags, and so on. This is because headings
highlight and indicate the most important element of your web page the actual
content. It is important to use relevant keywords in headings and sub headings
as these have good impact on rankings especially when sorted by relevancy.
This
has an equally good impact on the ads appearing on your web page. Headings give
prominence to the content on your web pages.
Again, you can use these headings either to optimize for traffic, fighting competition, or getting more payouts.
Embedding Keywords in the Content
Besides hosting useful and genuine content on your web pages, it’s important
to include keywords at the beginning and end of an article. This helps search
engines and Ad bots determine the theme of the web page. Good use of keywords
help the Google Mediabot achieve higher Ad relevancy for your website.Some
people follow a strategy of hosting less content on a web page. This helps
focus ads on specific keywords and avoids dilution of ads by other keywords
that you may have mentioned even once in the web content. This works when you
are optimizing for Adsense, but has some traffic drawbacks too. Furthermore,
Google may consider it as SPAM. Therefore, it’s never advised to host 2 or 3
lines and expect good earnings. Chances are that you will be hit by smart
pricing.
On the other hand, don’t make lengthy web pages as it might mislead Ad-bots
to get some wrong ads, resulting in dilution of relevant ads. Sometimes, Ad
bots can be very sticky to a certain keyword you used just for a reference. If
you are getting irrelevant ads, changing meta tags and Title text is the first
thing to start with, then move on to your content.
Internal linking of web pages has traffic as well as Adsense importance. As
all your link partners may not link all the pages of your website, it’s the
responsibility of your web pages to hyperlink your other pages, and define the
crawlers what your pages are about. In the context of Adsense, suggesting
related links (related articles) to the visitor will also increase the page
views of your website and also the chances of the visitors clicking on the high
paying ads.
A website must interlink its pages. This can be done by displaying related
articles or linking to pages with proper anchor text. This helps increase the
importance of most web pages. Even a simple navigation bar can achieve that
purpose.
Write articles with more heading and subheadings. This not only makes your
content more readable and user friendly, but also help the Ad Bots (and
Crawlers too) to properly recognize the theme of your web page. This will make
them serve you the most relevant ads. This trick also gives you another chance
to mention more of those keywords in your web page. Try to include as many
instances where you can specify keywords to the bots. This will have impact on
your CTR and EPC. It will also help you get the target traffic. Target traffic
will mean more CTR of your web page and better performance.
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